Added draft of conventions

readthedocs/conventions.rst

+===========
+Conventions
+===========
+
+Elastic Search
+--------------
+
+We will use one index per demo/dashboard/use case, and doc types to differentiate content type (e.g., posts from comments).
+
+To allow different sources in a dashboard (e.g. posts from `elpais.com` and `elmundo.es`), we will use a field named `source` and use the FQDN of the source (e.g. `http://elpais.com`).
+
+
+Formats
+-------
+
+In this section we will cover the main categories of social content and how to format them.
+Each category includes examples of annotation for specific cases.
+
+Once these formats are stable, we will create an ontology and/or schema for them.
+
+Whenever possible, we will adhere to existing ontologies and standards (e.g., [SIOC](http://sioc-project.org/) and [FOAF](http://xmlns.com/foaf/spec/)).
+
+Posts
++++++
+
+Posts are self-contained pieces of content that typically include:
+
+ * sioc:id
+ * dcterms:title
+ * sioc:link
+ * sioc:links_to
+ * sioc:has_creator
+ * sioc:has_container
+ * sioc:has_space
+ * sioc:topic (can be used to add tags or categories)
+ * sioc:has_reply
+ * sioc:content
+ * sioc:attachment
+ * sioc:num_views
+ * sioc:content
+
+Ideally, we will align with [SIOC](http://rdfs.org/sioc/spec/).
+
+
+Example: Blog post
+******************
+
+Example: Newspaper
+******************
+
+Example: Reddit
+***************
+
+Microblogging
++++++++++++++
+
+Example: Twitter
+****************
+
+```
+```
+
+Comments
+++++++++
+
+
+Example: Reddit
+***************
+
+Social networks (relationships)
++++++++++++++++++++++++++++++++
+See [FOAF](http://xmlns.com/foaf/spec/).
+
+Sentiment & Emotion
++++++++++++++++++++

readthedocs/index.rst

@@ -12,6 +12,7 @@ Welcome to soneti's documentation!
 
    what-is-soneti
    uses-soneti
+   conventions
 
 Indices and tables
 ==================